Candidates preferred from FMCG / F & B / Retail / Hospitality.  Should be at Head of Marketing level. To be based in Mumbai  Key functional responsibilities :   Brand Equity :   - Lead the Brand Management team to build the Companys brand in line with the Brand Promise for customers, local communities and employees.   - Lead the brand / project teams and play the role of a 'brand champion' across the market segments.   - Lead the agencies/partners in the development, execution and on-going evaluation of all relevant aspects of the marketing strategy (e.g., promotion, research etc.).   - Understand key consumer insights and ensure integration of insights and trends in reviewing brand promotions and consumer engagement activities.   - Define customer segmentation guidelines and promotion campaign strategy for both Brand and Brand Extensions.   Brand Extensions :   - Oversee branding and promotion initiatives and assess impact across products and channels.   - Evaluate the results of branding initiatives, tactics and leverage brand audit results to adjust the marketing plan as needed to ensure that the annual marketing sales goal is met.   Support Services :   - Establish measures to drive incorporation of feedback from Regional Marketing teams on effectiveness of initiatives undertaken to promote brand acceptance and to meet customer expectation.   People Management :   Perform the role of a people manager for the department :   - Manage and support recruitment, set KRA's for direct reports, monitor overall department KRA's, conduct performance appraisal   - Oversee team development and drive motivation levels of the team   - Monitor team welfare, facilitate complaint resolution to manage efficiency levels and drive timely delivery of all operational targets   Educational Qualification : MBA - Marketing from Top colleges of India.

Mumbai

General Manager - Marketing - FMCG/F&B/Retail/Hospitality 

General Manager - Marketing - FMCG/F&B/Retail/Hospitality  ,Job Description for General Manager - Marketing - FMCG/F&B/Retail/Hospitality  in Legacy Group Services in  Mumbai for (15-19) years of experience. Apply Now!

Job Description for General Manager - Marketing - FMCG/F&B/Retail/Hospitality  in Legacy Group Services in  Mumbai for (15-19) years of experience. Apply Now!