Head - New Product Development - FMCD

A full time MBA with 12+ years of hardcore marketing experience for Consumer Durables industry.

- Conceptualizing new ideas based on consumer insights and research, drawing business plan including product features, pricing, promotions and B2B plus B2C monetizing, launching and nurturing the products and brand positioning

- Handled strategizing selling propositions for new technology and content led innovations like Everywhere TV (OTT), Karaoke and VOD Managing the product development process from the concept phase to the post-launch analysis phase.

- Competition Analysis & benchmarking to generate consumer insights & identify the need gaps.

- Leading the entire product line life cycle from strategic planning to tactical activities.

- Increasing the profitability of existing products and developing new products.

- Leading the new product concept brainstorming meetings.

- Driving a solution set across teams through market requirements, product contract, and positioning.

- Developing and implementing a company-wide go-to-market plan, working with all departments to execute.

- Analyzing potential partner relationships for the product.

- Monitor efficient working of all projects and ensure compliance to project plan.

- Managing & improvising product road map & portfolio from business perspective.

- Close coordination with technical team for new product development.