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23/02 Pravin Kumar
Co-Founder at Enterprise HR

Views:4731 Applications:63 Rec. Actions:Recruiter Actions:43

Head - Media Planning & Buying - Digital - Internet/Online (7-10 yrs)

Delhi/NCR/Gurgaon Job Code: 425174

Drive the Digital marketing activities clients across all online media platforms/channels/publishers. The person would be responsible for developing & executing online marketing campaigns / initiatives with the goal of increasing brand awareness, engagement and revenue. A data-driven marketer who is passionate about delivering business performance through online marketing.

Key Responsibilities :

- Spearheading the entire Digital Marketing (Paid Search, Social Media, Display Ads, Affiliates, Emailers, etc.) activities for our clients

- Strong Media Planning & Buying capabilities. Has prepared and managed multi-channel large media budget plans across verticals/brands.

- Define online advertising strategy, propose media plans and create multichannel advertising campaigns

- Execute/oversee/manage Google SEM, Facebook (paid ads, engagement on groups), Display Media across portals, Lead/performance campaigns with affiliates, and so on

- Create, manage, optimize ad spend across these in a data driven approach

- Data & performance driven conversion funnel optimization

- Strategizing, Planning & Executing activities for all SEM / SMM / ORM / Apps marketing

- Responsible for Optimizing web traffic and performance metrics like CTR, engagement, lead generation, conversions, etc.

- Email marketing strategies to drive higher returns

- Strong MS Excel/Powerpoint skills

- Strongly prefer candidates from agency background

Relevant experience : 7-8 years

- Excellent written and oral communication skills

- Excellent excel and power point skills for reporting back to clients

- Good numerical, analytical and research skills to evaluate campaigns

- Strong organisational skills, accuracy and the ability to assimilate information quickly

- The ability to work under pressure, meet deadlines and make decisions quickly

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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