One of our clients which has a chain of fast food joints globally has an urgent opening for the position of Head Media & Digital Marketing to be based at their corporate office in Mumbai.  The following is the JD regarding the same.  Job Details :  Job Title : Head Media & Digital Marketing   Function : Marketing & Menu Management   Sub Function: Media & Digital Marketing   Location : Mumbai HO  Job Summary :  Job Summary :   - Responsible for managing all media activities from ideation to execution.  - Responsible for planning and implementing media activities across Traditional and Digital Media.   - Expected to provide direction in leveraging digital media for demand generation and marketing automation programs.   Organizational Relationship & Reporting Structure :  Reporting To Head - Marketing & Menu Management   Direct Reports :  1. Manager - Traditional Media  2. Manager - Digital Media   No. of Indirect Reports : NA  Job Responsibilities :  Areas of Responsibility :  Planning/Strategy   - Lead the media team towards efficient management of Traditional Media, Digital Media (engagement and performance) & Media Planning activities aligned to the overall marketing plan   - Provide necessary inputs for and own the responsibility for the 31Q plan for Media & Digital Marketing Department   Key functional responsibilities :  - Focus on planning and driving an integrated marketing strategy by leveraging emerging technologies  - Lead the production of all BTL creative, corporate website and internal communication against agreed marketing programmes  - Review implementation plans and ensure synergy in all media campaigns managed by the team (traditional & digital)  - Direct optimal utilization of budget for Above the Line (ATL) and Below The Line (BTL) activities  - Ensure adequate focus on new digital opportunities for areas such as online, social media and new internet connected devices  - Set Standards for Media Creatives and Media Solutions  - Make certain that all media launch and social media campaign is in alignment and communication with Operations team  - Lead the agencies/partner relationships along with the team below - in the development, execution and on-going evaluation of all relevant aspects of the traditional & digital marketing programs   Process Improvement & Operational Efficiency :  - Analyze the effectiveness and impact of all the demand creation activities on sales pipeline, revenue and sales cycle length   People Management :  Perform the role of a people manager for the department :  - Manage and support recruitment, set KRA's for direct reports, monitor overall department KRA's, conduct performance appraisal  - Oversee team development and drive motivation levels of the team  - Monitor team welfare, facilitate complaint resolution to manage efficiency levels and drive timely delivery of all operational target   Interactions :  Stakeholder Interactions (Within the Organization) :  - Brand Manager and Regional Marketing Head  - Operations  - Strategic Planning & Insights   - Corp Communications,   - New Product Development   Stakeholder Interactions (Outside the Organization) :  Media Agencies and Partners   Geographical Scope Pan India (West & South)  Job Requirements :  Educational Qualification MBA - Marketing   Specific Certification (if Any) NA  Preferred Total Experience : 10-12 Years  Minimum 4-5 Years of experience handling media role (including Digital)  Preferred Relevant Experience Experience in Marketing with Retail organizations esp. in e-commerce /some S&M exp. in FMCG sector   Interested candidates can apply with your updated CV or contact 022-25502822  PRASEETHA PANICKER SEARCH CONSULTANT

Mumbai

Head - Media & Digital Marketing - FMCG/Retail 

Head - Media & Digital Marketing - FMCG/Retail  ,Job Description for Head - Media & Digital Marketing - FMCG/Retail  in Directions Consulting in  Mumbai for (10-12) years of experience. Apply Now!

Job Description for Head - Media & Digital Marketing - FMCG/Retail  in Directions Consulting in  Mumbai for (10-12) years of experience. Apply Now!