Head - Marketing - Two Wheeler

Responsible for delivering growth and profitability of the Brand :

- Lead communication development on the brand

- Track and build Brand equity and loyalty among target consumers using innovative methods

- Consumer In-sighting and Competition for brand strategy

- Execution of ATL & BTL for the brand

- Liaison with and manage the Creative, Media, and PR Agencies

- Manage the Media planning and buying activities

- Develop & Execute Marketing programs through liasoning with agencies and cross functional teams

- Media Buying & Media Planning for mediums like Television, Print, Radio & Cinema for various clients

- Monitor competitor activities & devise client's strategies to add maximum value to their media budget

Skills Required :

- The candidate should have at least 12-20 years of media planning experience

- Looking for Somebody having a good experience in buying as well as execution side

- Should have worked in Media agency as well as corporate

- Candidates from FMCG will be preferred

- Should have worked extensively on TV and print handled multi media campaigns