- Create Brand Value Proposition, Brand Attributes & building blocks of the new apparel brand.   - Create Store Value Proposition for Brand's Retail stores   - Create Brand architecture that informs product/ range architecture, category mix, consumer and price segments.  - Evolve consumer participation strategy that informs ATL, BTL & Digital marketing plan, and agency management  - Consumer Research & Mystery Shopping  - Consumer acquisition through CRM & Digital marketing  - Defining the DNA of Brand-  - Understand the DNA of current consumer base in terms of demographic, psychographic segmentation, likes, dislikes of the brand and store   - Understand & define key decision drivers and relevant need clusters  Will be working as a Brand Custodian.  Education: MBA, preferably from Top 10 B Schools (Must)

Bangalore

Head - Marketing - Retail Apparel Giant 

Head - Marketing - Retail Apparel Giant  ,Job Description for Head - Marketing - Retail Apparel Giant  in Stanton Chase International in  Bangalore for (8-12) years of experience. Apply Now!

Job Description for Head - Marketing - Retail Apparel Giant  in Stanton Chase International in  Bangalore for (8-12) years of experience. Apply Now!