Job Title   Head - Marketing   Preferred - Male Candidates only  Position reports to - Centre Director  External Interface: (Enlist external agencies/authorities that you are required to deal with while discharging your duty)   - Retailers - Business Development/ Sales Head, Store Managers  - Agencies: Advertising, Public Relations, Market Research, Event Management etc  - Media - print & electronic  - Local municipal authorities/ government and other regulatory bodies   Minimum Qualification: (i.e education, training etc.)   - Graduate, MBA (Marketing)  Minimum Experience:  - 12 + years of retail industry experience in Marketing  Special Skills/Attributes : (required for performing the job effectively)   - Sound knowledge of designing and outdoor advertising  - Knowledge of branding and promotions  - Knowledge of pricing / budgeting  - Sound understanding of PR, media, event management, etc.  Overall Purpose/Objective Of the job :  - Drives the marketing strategy and revenue maximization efforts for the Centre through client sponsored events, internal events, selling of signages and kiosks and other revenue generating initiatives  Key Responsibilities: (List major responsibilities, that you have, to achieve the key objectives)   - Formulate an overall marketing strategy for the Centre(Mall) in order to increase the trading density and maximize revenues  - Formulate the marketing calendar for the year in terms of the events, marketing initiatives, branding and promotional activities  - Formulate the annual marketing budget on detailed revenue and expense projections; with inputs from Advertising and PR, Revenue Maximization & New initiatives, RET budgets and in line with the overall marketing strategy  - Review and approve the Advertising and PR strategy, assess the credibility and commercial feasibility and finalize the advertising and PR agencies  - Review and approve the annual events calendar at the beginning of the year in coordination with the Centre Director  - Review and finalize the creative campaign for events on a regular basis and oversee the smooth execution of the events and monitor the performance of the various agencies involved  - Conceptualize/ develop and review ideas for conducting revenue events within the mall, approve/finalize the potential client agencies and the rate cards for various types of events and signages.  - Finalize/ approve and monitor the adherence to the monthly calendar of events   - Review the detailed plan for revenue maximization through signages and kiosks, finalize the rates for the same   - Drives conduct of customer and retailers satisfaction surveys (CSI/RSI) on a regular basis to ensure timely/effective inputs for the overall review of the performance of the centre   - Ensure that all permissions/ licenses from local municipal authorities/ government and other regulatory bodies for events, signages, hoarding and all other marketing interventions are in place, in coordination with the Liaison team  Interested candidates can apply or can call on 41284006 (between 11.30am to 5.30pm)

Bangalore

Head - Marketing - Retail 

Head - Marketing - Retail  ,Job Description for Head - Marketing - Retail  in Intellectual Capital HR Consulting Pvt. Ltd. in  Bangalore for (12-20) years of experience. Apply Now!

Job Description for Head - Marketing - Retail  in Intellectual Capital HR Consulting Pvt. Ltd. in  Bangalore for (12-20) years of experience. Apply Now!