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Head - Marketing - Pharma (10-15 yrs)
DEPARTMENT Marketing & Sales
REPORTING TO: MD & Chairman
LOCATION : Mumbai - Corporate Office
DELIVERABLES OF ROLE :
The primary responsibilities of the role are as follows :
- Sales and Marketing Strategy : Conceptualize an effective sales and marketing strategy encompassing all elements from lead generation, brand management, campaign execution -planning to closure, for all centers of the organization in an integrated manner entailing different competencies/offerings of the organization.
- Map potential market segments in line with organizational competencies and conceptualize a go to market for the same in consultation with the centre/Zonal heads
- Conceptualize an implement an integrated marketing framework encompassing all organizational competencies/USPs and thereby create an execution plan for the same through chosen media options including social media.
- Map the ongoing lead generation processes and conceptualize strategy to augment the outcome.
- Sales and Marketing Strategy Execution: Effectively implement he go-to-market strategy as per the integrated marketing along with Centre and Zonal leads thus maximizing the efforts from the sales efforts.
- Monitor and support vertical sales plans in line with organizational sales strategy.
- Effectively manage S &M budget to optimize per conversion spend for all S & M engagements.
- Effectively execute the marketing strategy and lead the marking efforts through conferences,social media, SEO, web events and other on B to C field channels.
- Effectively track all ATL & BTL engagements and optimize efforts to maximize results for sales efforts.
- Effectively work with centre teams to track opportunities rigorously thus minimizing any potential drops.
- Formulating national marketing policies and strategies based on market intelligence and research projections
SKILLS & COMPETENCIES :
- Effective Communication Skills.
- Analytical Ability
- Ability to liaison and interact with customers / vendors / functional line managers.
- Proactive and hands on approach at work with demonstrated maturity, initiative, reliability, integrity and resourcefulness.
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