Head - Marketing - Pet Foods

Position: Head Marketing with Mars International India Pvt Ltd.Job location will be Hyderabad.

www.mars.com

Job Title: Head Marketing

Segment/Business Unit: Petcare India

Function: Demand

Location / Site: India / Hyd

Line Manager Demand Director (Sales and Marketing)

Job Overview / Purpose:

To develop marketing activities and plans and effectively implement to ensure:

- Achievement of the organizations marketing objectives through customer-focused marketing activity

- Communicate professionally, clearly and effectively to the company’s desired target audiences

- To be responsible for all marketing activities for the entire Pet food related range of products

Education & Professional Qualification:

- A Management degree from a reputed business school is desirable

Knowledge/Experience:

- The person would bring to the table 10 to 12 years of experience in the consumer goods industry.

Key Responsibilities:

- To assist in the development of a detailed annual budget and marketing plan for the category

- To manage the execution of the marketing plan to achieve measurable gains in market share and new business

- To implement a range of digital and traditional tactical marketing activity e.g. promotional collateral, exhibitions, events, newsletters, advertisements, direct mail, sales support material

- Effective copy writing e.g. press releases, direct mail, brochures and website

- Effectively participate in the Regional Brand community to align the business to global marketing guidelines and also learn and implement the initiatives

- Play a key role in aligning and driving cross functional teams for execution of marketing projects.

- To work with the sales team, PR/marketing agencies to effectively build awareness of the brand, products and services

- To ensure all projects are delivered on time and within budget

- To track, evaluate and report on the effectiveness of marketing activity

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