We have an Opportunity with Leading Manufacturing Company as Head Marketing based at Kolkata  Job Responsibilities:  MARKET UNDERSTANDING   - Adjust / Implement Division segmentation criteria and ensure consistency of market segmentation.  - Identify critical market trends and assess their potential impact on BU business.  - In cooperation with Sales, ensure regular active listening to an acute understanding of customers and consumer segments.  - In cooperation with Market Research, manage and structure segment database  - Communicate up to date information and regular analyses on segment players and profitability to marketing & sales teams   - Lead pro-active research on segment trends, identify critical ones and assess their potential impact on BU business  - Facilitate and ensure consistency of customer segmentation by sales force  - Develops and maintain expertise of channel customers- business and economics  - Effective monitoring of competitors activities and structured reporting.  BUSINESS DEVELOPMENT  - Assess the value of relevant target segments and define the Marketing strategy and propose improvements and innovations in order to maximize the BU profitability and ensure the implementation of the Marketing plans.  - In cooperation with Sales,   - Define the target customer base  - Define the BU Brand architecture  - Monitor the price evolution in the relevant segments   - Develop the loyalty of profitable customers through various promotional plans  - Define and implement local branding policy in line with Group's and Division's guidelines   - Design and submit the value proposition to the BU as per the segment (products, systems, services, partnerships, distribution/delivery, pricing, branding, communication, etc.) monitor its implementation  - Research and follow-up new business opportunities and evaluation of the current situation in the markets  - Participate in the relationship with key market players (professional unions and associations, specifiers, influencers and other decision makers)   - Analyze the distribution channels and routes to market, and make recommendation for change where appropriate  CUSTOMER ORIENTATION DEVELOPMENT  - Based on customer understanding and the needs lead and coordinate the definition and implementation of customer driven processes and practices within the BU e.g. Internal Quality Parameters, Product Quality Benchmarking and Monitoring, Customer Complaints Management, New Product Development and Technical Assistance and Services plans for the end users.  - Propose customer driven processes and practices, and coordinate their implementation to maintain and improve the Customer satisfaction and Brand Loyalty.  MARKETING OPERATIONS MANAGEMENT  - Actively participate in the key stages of the BU management cycle: Strategic Review, Performance Improvement Plan, BU Marketing Plans and lead the implementation of the marketing actions  - Develop/implement market intelligence methods and tools   - Coordinate customer satisfaction and loyalty measurement and analyze; recommend and implement action plans to improve them   - Assess shortlist and recommend external marketing partners (communication/ market research agencies, etc.)   - Propose and submit consistent marketing communications (Marketing documents, advertising/ promotional materials, and events etc.)  - Follow-up new product/system development, participates in their launch, monitor results for his/her segment and make appropriate recommendations  RELATIONS WITH OTHER FUNCTIONS / WITH DIVISION  - Work in close cooperation with Sales and Technical Assistance to ensure in-depth common understanding of market and customers, and effective daily cooperation of the marketing and sales teams   - Strategy for business development and new markets  - LCR, ATC, Technical Centre for product innovation and improvements  - Operations for product quality benchmarking and product range improvement  - Finance for segment profitability analysis  - Lead and promote exchanges of marketing experience with other BUs of the Division and BUs of other Business lines, implement their best practices and facilitate the transfer of his/her own BU best practices   ORGANISATION AND PEOPLE DEVELOPMENT  - Propose improvement Marketing organization to meet marketing strategy   - Adjust the Marketing organization (headcount, working processes, resources allocation, etc) to optimize its effectiveness and efficiency  - Manage the Marketing teams under responsibility  - In cooperation with HR ensures the recruitment, training, competency and career development of the Marketing personal  - Contribute to the development of market and customer knowledge in the other functions of the BU  - Propose and participate in actions to develop sales force effectiveness (e.g. product knowledge training)  Neha Shelar Sr. Executive - Client Relations & Delivery

Kolkata

Head - Marketing - Manufacturing 

Head - Marketing - Manufacturing  ,Job Description for Head - Marketing - Manufacturing  in SSI in  Kolkata for (10-17) years of experience. Apply Now!

Job Description for Head - Marketing - Manufacturing  in SSI in  Kolkata for (10-17) years of experience. Apply Now!