Organization: One of the World's leading IT companies
Location: Gurgaon
Job Purpose/Overview
- Direct accountability for driving consistent practices of category management across a multi-channel environment within a specific Area or subsidiary
- Provide leadership, direction and guidance related to the product purchasing process and product lifecycle management in the channel
- Responsible for driving a unified planning approach across the consumer channels to maximize our revenue and market share goals
- Responsible for driving coordinated co-marketing across all consumer channels
Experience:
- Minimum 14 yrs with at least 5-7 years retail category experience. CPG experience & MBA preferred
- Strong quantitative and qualitative analytical skills required, including ability to analyze multiple sources of data and recommend actions based on analysis
- Proven track record of managing multiple channels with multi-million revenue responsibility and business acumen
- Proven decision making and analytical experience in reviewing sales trends, product obsolescence, market trends using syndicated data sources (NPD, GFK, Nielsen, other) and operational trade-offs to drive accurate demand forecasts to increase sell-thru and market-share results
- Project management and organization sills required, including ability to manage multiple competing priorities across different groups in the organization
Key Responsibilities
- Orchestrate channel development and category management across all lines of business and across all channels.
- Assess optimal channel mix by customer segment and product type
- Establish category management practices that promote channel readiness
- Provide reviews to each channel supporting category development
- Define needs of channel capacity and capability across all product categories related to sales goals and investment
- Deliver category analysis supporting channel growth related to product mix, organizational enhancements or changes to partner/customer acquisition models
- Define variables in opportunity assessments of the category related to ongoing strategic value in the channel and install base exploitable
- Establish category management practices (pre-sales, point of sale and post-sale) that promote channel readiness for all category partners and end customers
- Provide competitive reviews to each channel supporting category development throughout the product lifecycle (seasonal /obsolescence vs. price compete vs. competitive product enhancements)
- Coordinate and plan channel offers
- Identify and advise on the sell-in of post-purchase service and training
Kindly revert with updated CV to ashmi@arcisindia.net