Head Marketing - IT (14+ yrs)

Written by: MBA Jobs on Wednesday, 25 January 2012
Posted in :IT & Systems Jobs
Job Code: 45914
Location: Gurgaon
 


Organization: One of the World's leading IT companies

Location: Gurgaon

Job Purpose/Overview

- Direct accountability for driving consistent practices of category management across a multi-channel environment within a specific Area or subsidiary

- Provide leadership, direction and guidance related to the product purchasing process and product lifecycle management in the channel

- Responsible for driving a unified planning approach across the consumer channels to maximize our revenue and market share goals

- Responsible for driving coordinated co-marketing across all consumer channels

Experience:

- Minimum 14 yrs with at least 5-7 years retail category experience. CPG experience & MBA preferred

- Strong quantitative and qualitative analytical skills required, including ability to analyze multiple sources of data and recommend actions based on analysis

- Proven track record of managing multiple channels with multi-million revenue responsibility and business acumen

- Proven decision making and analytical experience in reviewing sales trends, product obsolescence, market trends using syndicated data sources (NPD, GFK, Nielsen, other) and operational trade-offs to drive accurate demand forecasts to increase sell-thru and market-share results

- Project management and organization sills required, including ability to manage multiple competing priorities across different groups in the organization

Key Responsibilities

- Orchestrate channel development and category management across all lines of business and across all channels.

- Assess optimal channel mix by customer segment and product type

- Establish category management practices that promote channel readiness

- Provide reviews to each channel supporting category development

- Define needs of channel capacity and capability across all product categories related to sales goals and investment

- Deliver category analysis supporting channel growth related to product mix, organizational enhancements or changes to partner/customer acquisition models

- Define variables in opportunity assessments of the category related to ongoing strategic value in the channel and install base exploitable

- Establish category management practices (pre-sales, point of sale and post-sale) that promote channel readiness for all category partners and end customers

- Provide competitive reviews to each channel supporting category development throughout the product lifecycle (seasonal /obsolescence vs. price compete vs. competitive product enhancements)

- Coordinate and plan channel offers

- Identify and advise on the sell-in of post-purchase service and training

Kindly revert with updated CV to ashmi@arcisindia.net

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