Head - Marketing - Internet/Online

Job Description

Desired Skill Set:

Experienced in formulating, executing and delivering brand building strategies in digital/online platforms

Experienced in executing digital marketing campaigns and measuring their ROI

Good exposure to data analytics and content management

Excellent knowledge of email marketing, PPC, SEO, SMO, SMM,SEM, ORM, Brand management, etc

Experience in using digital marketing and automation tools,

Diverse industry exposure, IT Services, Media, Training, etc

Excellent verbal and written communication skills

Person should be creative, analytical, objective driven, and agile

Key Responsibility Area:

Managing a team of digital marketing experts including content developers, SEO, and SMO experts

Developing, executing and delivering digital marketing strategies for the entire group, associate companies, and products

Aligning strategy with company objectives

Monitoring and controlling the activities

Working with sales team to understand their marketing needs and plan activities accordingly

Developing and managing digital marketing campaigns

Measuring ROIs and reporting analytics to higher management

Strategize and execute SMM, SEO, SEM, digital branding and affiliate marketing activities

Working with content development/website development team for improving the user experience and usability of sites and products.

Planning and executing content development and delivery.