Principal Associate at AuroAce Management Pvt Ltd
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Head - Marketing/International Marketing - FMCG (10-15 yrs)
Head Marketing-International Marketing- for a Very large FMCG Company
Position : Head Marketing
Department : International Marketing
Location : Kolkata
Reports to : CEO-IMD
Reported by : Brand Managers
Role Objective & Responsibilities :
- Develop the overall marketing & brand management strategy.
- Drives Client's brand portfolio decision & brand mix development including brand definition & proposition, advertising, pricing, packaging, place and promotion for each category & brand.
- Assumes overall responsibility for Brand Innovation/renovation for all international geographies.
- Brand Vision/ Architecture and 12Q plan development & execution.
- Supervises/ directs all marketing & and branding activities for all brands for Emami across all geographical clusters.
- Takes joint responsibility for P&L.
- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.
- Supervises, coaches and develops team of Brand Managers.
- Ensures that the marketing team is adequately trained in both functional and behavioral aspects.
Key Internal Interfaces Key External Interfaces :
- CEO/ Director of IMD
- Brand Leaders in domestic business
- R&D
- Head Geographical Clusters:
- Finance
- Operations & Supply Chain
- Market Research Agencies, Advertising & Creative Media
- Marketing & Brand Consultants
Desired Skills :
Functional Behavioral :
- Marketing Strategy
- Advertising development experience
- Brand and mix development.
- Consumer Behaviors
- Digital
- Media
- Exposure to a global / international job
- Creativity
- Analytical ability
- Leadership
- Planning & organizing
- Communication
- Team Player
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