Head - Marketing - High End Mall

Looking for leading Mumbai based developer Head Marketing

Designation: Head Marketing (AGM/Sr. GM)

Location: Mumbai/ Delhi

Experience: Above 15 years

Qualifications: Only Full time MBA preferred

Preferred from person heading luxurious properties or retails only

Scope of work

Experienced in managing ATL & BTL Activities, Media Buying, Branding, etc.

Hands-on experience in performing various functions like mall marketing or retail outlet development, Marketing Communications (ATL and BTL), Retail Marketing, Brand Activations, Media Management (Radio, Print, Outdoor), Brand Visibility (both inshop and outshop), Vendor Management. Plan the resources and marketing budget for the financial year and execute various ATL marketing campaigns viz. digital, print, radio, mailers etc. Plan and Conduct various BTL activities like road shows, corporate presentations, RWA activations, events and exhibitions. Build relationship & create a network of efficient Channel Partners by meeting, appointing, training & supporting them.

CORE COMPETENCIES

- Developing the digital strategy focusing towards business generation, building cost efficiency and maintaining P&L for the vertical.

- Responsible for strategizing and implementing media across ATL, BTL and Digital

- Implemented BTL activities like apartment activities, mall activities, market activities, product launches promotions

- Involved in the preparation of annual budget, new brand shop renovations, vendor management, brand management, brand visibility

- Revenue Generation

- Branding

- Formulating Strategies

- Market Research

- Event Management

- Training & Development

- Vendor Management

- New Product Launches

- Product Strategy Planning