Key Responsibilities:
Marketing Plan:
- Design, implement, and facilitate annual marketing plan for business Unit.
- Identifying & Analysing new Market Segments & new channels.
- To effectively penetrate the market in line with the business expansion plan & formulating strategies at the national and regional level.
- To drive the initiatives for prospective corporate clients and come up with latest retention strategy.
- Support and facilitate development and implementation.
- Translating business unit objectives and strategies to develop brand portfolio objectives, strategies and plans to facilitate business unit growth.
- Develops marketing strategy, based on knowledge of establishment policy, nature of market, copyright and royalty requirements, and cost and mark-up factors.
- Conceptualize and implement ATL and BTL activities.
- Responsible for working with the PR and Ad agency to oversee PR, branding and communication.
- Design, implement, and facilitate digital marketing initiatives.
Marketing Budget:
- Plan and administer the Business Unit’s Marketing Operations budget.
- Preparing monthly targets and allocating the same to the regions and clinics.
- Support development of regional marketing budgets.
Manage Marketing Suppliers:
- Negotiates with media agents to secure agreements for translation of materials into other media.
- Edits materials according to specific market or customer requirements.
- Develop promotional materials including marketing collateral and print copies.
Manage marketing Department:
- Supervise Marketing Assistants, Client Services Administrator, Communications Manager, Practice Development Manager and Regional Marketing Manager(s).
- Make staffing and hiring decisions within marketing department.
- Build and develop a marketing team which is competent, commercially astute, dedicated and efficient.
- Manage day to day activity with PR, press and marketing communications agencies.
Oversee corporate communications activities:
- To take care of all the publishing material of the clinics namely: information booklet, leaflets, handbills, brochure, and other related materials. These shall include the content, design, creativity and proof - reading etc.
- External communications and systems.
- Internal communications and systems.
- Public relations efforts.
- External vendors and consultants.
Desired Profile:
- Actively in ATL and BTL activities.
- Out of box thinker.
- Can work as think tank to promote the brand in Market.
- Excellent communication skills
- MBA (Marketing) from a reputed Institute
- Industry FMCG/Retail/Heath/Pharma
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