Head - Marketing - FMCG/Retail/Heath/Pharma

Key Responsibilities:

Marketing Plan:

- Design, implement, and facilitate annual marketing plan for business Unit.

- Identifying & Analysing new Market Segments & new channels.

- To effectively penetrate the market in line with the business expansion plan & formulating strategies at the national and regional level.

- To drive the initiatives for prospective corporate clients and come up with latest retention strategy.

- Support and facilitate development and implementation.

- Translating business unit objectives and strategies to develop brand portfolio objectives, strategies and plans to facilitate business unit growth.

- Develops marketing strategy, based on knowledge of establishment policy, nature of market, copyright and royalty requirements, and cost and mark-up factors.

- Conceptualize and implement ATL and BTL activities.

- Responsible for working with the PR and Ad agency to oversee PR, branding and communication.

- Design, implement, and facilitate digital marketing initiatives.

Marketing Budget:

- Plan and administer the Business Unit’s Marketing Operations budget.

- Preparing monthly targets and allocating the same to the regions and clinics.

- Support development of regional marketing budgets.

Manage Marketing Suppliers:

- Negotiates with media agents to secure agreements for translation of materials into other media.

- Edits materials according to specific market or customer requirements.

- Develop promotional materials including marketing collateral and print copies.

Manage marketing Department:

- Supervise Marketing Assistants, Client Services Administrator, Communications Manager, Practice Development Manager and Regional Marketing Manager(s).

- Make staffing and hiring decisions within marketing department.

- Build and develop a marketing team which is competent, commercially astute, dedicated and efficient.

- Manage day to day activity with PR, press and marketing communications agencies.

Oversee corporate communications activities:

- To take care of all the publishing material of the clinics namely: information booklet, leaflets, handbills, brochure, and other related materials. These shall include the content, design, creativity and proof - reading etc.

- External communications and systems.

- Internal communications and systems.

- Public relations efforts.

- External vendors and consultants.

Desired Profile:

- Actively in ATL and BTL activities.

- Out of box thinker.

- Can work as think tank to promote the brand in Market.

- Excellent communication skills

- MBA (Marketing) from a reputed Institute

- Industry FMCG/Retail/Heath/Pharma