Head - Marketing - FMCG/Retail

Position : Head - Marketing

Reporting Manager: Director / MD

Job Description:

The incumbent will be responsible for both Online and Offline Marketing interventions and his/her job role can broadly be classified but not limited to following:

Strategic Planning;

- Environment Scanning

- Opportunity Mapping to increase market share

- Consumer & Channel Strategy basis existing competitive scenario

- Effective execution of strategic decisions to meet corporate objectives

Category & Brand Management:

- Category wise Market Share delivery

- Enhancement of Brand Equity and Brand Saliency among TGs

- New Brand Launches and Brand Extensions

- Brand Positioning

Innovations & Product Development:

- Market Research/Dip Stick study/FGDs to identify segments

- Product/Brand Innovation to create excitement among TGs

- New Product launches

Product -Pricing/Promotions/Communication Plan/GTM Plan:

- Pricing Strategy and formulation of Pricing Guideline

- Product Profitability

- Online/Offline Promotion/Schemes for Trade & Consumer

- ATL/BTL/Digital/Social Media Plan

- Overall GTM Plan integrating all the subfuntions of marketing and alignment of Sales funtion

Revenue & Budgets:

- Product wise/Category wise/Geography wise revenue planning-AOP and delivery

- Budgeting of each Marketing Cost Head

- Putting in systems and processes to control marketing spends within respective budget.

Public Relations:

- Formulation and adherence of PR Strategy in consonance with overall Brand imagery

- Representing Organization at various Industry/Press Meets

Consumer Survey and Customer Satisfaction Survey- Activities related to consumer survey and Customer Satisfaction Survey