Head - Marketing - FMCG/Consumer Durables

Develop a brand platform for the category & each brand, positioning, marcom, packaging, pricing, agency management, media etc directly impacting sales

Develop purposeful Brand Keys to win preference & build brand equity

Create large 3600 and ATL communication platforms for each brand in the category

Lead market research & consumer insights, leading to deep consumer understanding [especially women customers] & consequent product development

Create an innovation pipeline & brand-wise product road map for each team to deliver on the brand promise & reinforce the brand positioning

New product development with R&D & manufacturing to make offering NextGen; build portfolio & increase SKUs at the targeted price points & margins

Market planning & monitoring the sales budgets

Develop brand guidelines, templates & create training content for the sales force

Deploy brand-wise media plans, budgets & forecast, track brand equity - understand strengths & weaknesses and take corrective action

Deep business acumen to gain market share by strengthening equity & product offering

Lead P&L for 3-5 years, closely monitor Portfolio margin, ROI Monitor, Sub-category-wise market share, Brand Equity Metrics, Market Intelligence

Leader with personality, good interpersonal skills with right attitude, initiative to drive business, tough guy capable of pushing people & convincing top management

MBA, 15-17 years experience, 37-42 years of age, lady preferred.