Head - Marketing - Fashion

This Fashion Accessories label is growing at a rapid rate both in Asia and on an International scale,. Now entreated India market and as a result so too has this marketing position - there is real scope to shape the marketing function on how it delivers the brand - over 250 stores Worldwide!

Our client is a seeking a Head of Marketing to head the integrated communications strategy for the brand, incorporating a set of clear objectives for the growth across all the channels.

In this role you will bring new ideas to the table to help move the brand forward. You will be joining an organisation who truly encourages their team to make decisions and be creative in their approach to their role.

Your responsibilities will include:

Lead the strategic digital and communication marketing planning.

Drive all areas of marketing including In-store imagery & signage, social media, website, digital marketing, and direct marketing.

Monitor, analyse and report to key stakeholders on business performance goals- brand awareness, market share, consumer sentiment / research and consumer conversions

Building and executing an annual marketing plan and budget

Manage all marketing activities and ensure they are in line with the Brand's vision

Implementing OMNI channel + marketing plans, and cost budgets

Creating above and below the line marketing strategies

Identify and develop agreed external brand partnerships.

Establishing performance specifications, cost and price parameters

Motivating a team of marketing and brand creative's to create new campaign initiatives

Development of the company's long term brand planning including international and category expansion to identify new business opportunities.

To be Successful You Will Require:

Tertiary degree in marketing or equivalent work experience in similar field (minimum 12+years).

Proven ability to deliver a strong brand message across store, website, direct marketing and social media

A proven record demonstrating the development of retail operational processes and practices

A Solutions focused, creative thinker

Strong ability to multi-task

An excellent communicator with a strong ability to identify emerging trends

Team management experience in a similar role