Head - Marketing Effectiveness Analytics - BFSI

Our client is a US based financial services company, looking for a Head of Marketing Effectiveness Analytics.

The role will be responsible for supporting the marketing function and work primarily on marketing analytics areas including design of experiments, marketing mix modelling and driver analysis for direct marketing campaigns.

Focus on targeting strategy for new acquisitions as well as client management strategies for existing customers.

Candidate is expected to have good understanding of media and marketing mix modelling.
Should possess statistical/econometric modelling skills using SAS eMiner, R or other statistical modeling software specifically for Time series regression, hierarchical linear models , structural equation models, optimization ANCOVA, ANOVA, Full factorial design, Fractional factorial design etc.

Masters/PHD in statistics from a reputed university

10-14 years of overall Analytics experience with at least 7 in marketing analytics related areas

Role is based in Bangalore