Head - Marketing - Education

Key Job Responsibilities:

- Formulation of marketing objectives for brands and translation into communication objectives.

- Insight generation to develop deep understanding of School and Higher Education category, Industry & Students, competition benchmarking, price sensitivity and potential white spaces using scientific research methods.

- Generate leads via ATL and BTL initiatives

- Brand Communication Strategy, Offline Marketing (Television, Print, Radio, BTL, Alliances) Digital Marketing, and Social Media Marketing, Launching / re-launching old and new programs.

- New product development to maximize capacity utilization.

- Marketing, Media Planning and Annual Operating Plan for brands

- Creative campaign management

- Brand Research Implementation

- External agency & vendor management for brand campaigns

- Managing all brand related material.

- Managing implementation of the campaigns

- Competition Analysis & Mapping

- Introducing new initiatives (Social Marketing/ Mobile Marketing)

- Provide marketing support for all initiatives to students and parents, managing visibility and collaterals.

- Team Management.

Candidate Profile:

- MBA only from premier B school, with a good graduation degree.

- Excellent communication skills - written and spoken

Candidates from Education/ FMCG/ Telecom / Consumer durables background will be preferred

Interested candidates can share their resumes or can reach me at 7838090993.