Head - Marketing & Corporate Communications - Logistics/FMCG/Telecom Sector

Location : Hyderabad (Corporate office)

Age & Experience :

- 38 Yrs & Below with experience in ATL / BTL, Brand Strategy, Digital Marketing, Website, SEO/SEM etc

- Qualification MBA (Marketing) with 10 -14 yrs of work experience

Industry Background :

- Should have worked with reputed companies in Logistics/ FMCG / Telecom/ Consumer Durables

Role Scope :

- The role holder will primarily derive and execute Marketing and communication strategy for company

Key Deliverable :

- Strategic planning including market and competitive analysis, customer segmentation.

- Derive plans for market penetration and product positioning

- Plan and manage the group marketing budget

- Define and direct marketing programs for demand creation, lead generation and interface with Head of Sales for lead tracking and management, with the objective of maximizing sales and realization

- Manage marketing communications including branding, public relations, advertising, white papers, trade shows, seminars, collateral materials, analyst and market research management, and website design & content.

- Work closely with chief of Sales to develop programs to manage and develop channel partners, with an objective to maximize sales and realization

- Oversee product marketing including product launch management, sales training, presentations, sales tools, competitive analysis and general sales support.

- Interface with various stakeholders for product development, product pricing and product life cycle management.

- Work with the other executive team members to identify and develop strategic alliances, communicate with BoD members.

- Develop and track metrics and success criteria for all marketing programs and activities.

- Act as spokesperson for the company with press and analysts and at industry events.

- Define appropriate marketing organization for the company, and strengthen the marketing function

Critical Competencies for Success :

- Exposure to best marketing practices in reputed industries

- Ability to plan and manage at both strategic and operational levels.

- Exceptional track record of developing and implementing marketing and sales strategies that have consistently met or exceeded planned objectives, providing personal leadership through example.

- Demonstrated ability to manage often outsourced marketing activities (PR, corporate identity system, website, etc.)

- Experience in choosing, deploying, and using marketing and sales applications.

- Substantial experience working with business and industry media

- Effective public speaking and social skills and presence