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07/01 Suhail Khan
Business Leader at Xpert Conexions

Views:24415 Applications:788 Rec. Actions:Recruiter Actions:79

Head - Marketing Communications - Telecom (5-12 yrs)

Bangalore Job Code: 410448

Looking for candidate to take up the position for Marcomm Lead - Sr. Manager/AGM Band with Telecom Operator

Role purpose:

- To ensure effective development and execution of marketing communication and brand strategy / programmes, including visual design and sponsorship activities and other inputs in line with the overall marketing strategy.

- To ensure effective delivery of programmes and selection of channels.

Key accountabilities and decision ownership:

Strategic

- Budget planning and controlling-A&P Budget - Planning / Controlling / Execution. Maximise SOV with minimum SOE

- New town launch plan-Ensuring Proper planning and control over activity during new town launch

Operational

- Coordination and communication-Interdepartmental and Agency-Marcom - Conception / Agency brief / Execution / tie ups / coordination with departments and agencies. Coordinating with Vodafone central / Ogilvy / inter departmental for timely & smooth execution for national and local rollouts

- Planning and execution control for all type of BTL and ATL activities-Creative Planning & Micro detail in execution for all ATL & BTL activities. Media Planning / Events / Marketing Programmes / trade marketing / Publicity / Visibility - In shop, Out shop, Signage and Outdoor

Innovation & change

- Analyze the demands of markets, study the consumer's psychology, study market fluctuations, prepare marketing communication strategies accordingly to deliver effective brand management initiatives.

Knowledge

- The incumbent will at all times try to study the market pulse to devise and develop key themes and messages to communicate.

Communication

- Brand equity measurement and Brand Custodian-Brand equity for service and organization and reflected thru research scores like Indica, ATP etc. Brand Custodian. All touch points - Employees / Trade Partners / Internal Dept / Consumers / vendors

People

- Team management

- Effective target setting and annual appraisals of all team members

- Motivation and retention of team members

HSW Compliance

- Ensure that the HSW norms are adhered to

Reporting to Head - Marketing Operations

Suhail Khan

Business Leader

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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