Senior Consultant at Management Consultants Group
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Head - Marketing & Branding - Consumer Durable (7-10 yrs)
Below mentioned position is with a reputed Consumer Durable Organisation :
Position : Head Marketing
Location : Metro Cities
Experience : 7 - 10 yrs
Qualification : MBA in marketing
Industry : Consumer Durables
Product : Air Purifier
- Candidate having experience in marketing and branding
- Develop a marketing strategy for the organisation and oversee its implementation
- Create a roadmap to build brand
- Set and administer an annual marketing budget
- Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary
- Manage and measure marketing campaign costs
- Report on the effectiveness of marketing campaigns using pre-determined KPIs
- Work with external agencies to support in ATL/BTL/PR activities whenever necessary
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