KEY RESPONSIBLE AREA   PR Management: Manage all PR efforts of the company and ensure dissemination to all relevant news to media agencies and subsequent tracking of coverages for effective ROI. Ensure stakeholder placement. Lease with media persons directly for story placement and coverages. Ensure stakeholder placement opportunities in media and offline channels. Lease with media persons directly for story placement and coverages   Brand Marketing: Manage and increase the brand identity, represents the market identity- who we are, what we do, what kind of quality we provide and increase the trustworthiness, and more.  Digital Marketing: Manage all digital touch-points including website, e-commerce and social media to effectively increase brand reach and conversations around the brand socially. Focus on e-commerce sales, reach and engagement matrix on social media.   CRM Management: Manage Company CRM and associated modules at retail stores. Map trends and consumer behavior and devise strategies to improve ROI on key performance metrics. Ensure effective launch of Loyalty Program with focus on incremental sale (50% growth) and increase in repeat customers visits (Above 50%)   Marketing: Define and manage annual marketing budgets and calendar involving product launches, in-store events, brand associations, ATL campaign management, media buying and consumer engagement initiatives aimed at driving traffic to stores and ensure cost effectiveness.

Delhi NCR

Head - Marketing/Branding & Communication - Retail 

Head - Marketing/Branding & Communication - Retail  ,Job Description for Head - Marketing/Branding & Communication - Retail  in ABC Consultants in  Delhi NCR for (10-15) years of experience. Apply Now!

Job Description for Head - Marketing/Branding & Communication - Retail  in ABC Consultants in  Delhi NCR for (10-15) years of experience. Apply Now!