Upgrade to Pro Member
Consultant at People Value Consulting
Views:16547 Applications:288 Rec. Actions:Recruiter Actions:60
Head - Marketing & Brand Management - FMCG - IIM/ISB/MDI/FMS (7-12 yrs)
Roles & Responsibilities :
- Assumes responsibility for monitoring all marketing and branding activities for the Organization while maintaining Brand focus internally & externally.
- Develops the Marketing & Brand management strategy to support top line & bottom line growth & foray into new segments and innovative products for the Organization.
- Directs the evaluation of Brand portfolio including Brand definition & proposition, advertising concept, pricing, packaging, place and promotion for the Organization.
- Assumes overall responsibility for Brand Activation.
- Ensures coordination with sales department to implement & monitor all marketing initiatives for the Organization.
- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.
Strategic :
- Scans the business environment to explore options for revenue generation from new and existing consumers.
- Drives the formulation of marketing strategy of encompassing the Organization.
- Understands the strategic business requirement of the organization based on the organization growth focus and strategy.
Operational :
- Develop strategies into detailed marketing plans and executions.
- Supports all clusters towards ensuring meeting the dynamic consumer needs across all markets.
- Ensures individual brand focus is maintained through all possible media options and coordinates with corporate communication to ensure alignment of branding strategy.
Financial :
- Develops Annual Plans & Budgeting for the brand and monitors the expenditure.
- Ensures Optimal pricing of products so that the top-line & bottom-line objectives of the brand group are strictly met.
- Strives to increase return on expenditure on advertisement & brand endorsement.
Key Skills :
- Marketing Strategies & Campaigns
- Integrated Marketing Communications
- Agency/ Vendor Management
- Product Positioning & Branding
- Digital & Social Media Marketing
- Market Research & Consumer Insights
- Advertising & Activation Campaigns
- Sales Collateral & Support
- Annual Brand Plans
- New Product Development & Launch
Experience : 7-12 years (Post Qualification) in FMCG Industrial Environment
Educational Qualification: MBA - Marketing, Branding, Advertisements from a premier B-School
CTC: Salary Commensurate with Experience.
Position Reports to: Chief Executive Officer.
Location: Hyderabad, Telangana, INDIA
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
