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Managing Partner at Dimensions HRD Consultants
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Head - Marketing - BFSI (12-15 yrs)
Require Full time MBAs only with following experience:
Industry experience in consumer focused industries, preferably CPG, FMCG, or BFSI. Desired marketing champion should have marketing experience in a service based industry
Experience/ exposure to consumer Insights, quantitative and qualitative research into customer behavior, stated and unstated needs.
- Value proposition development, segmented brand messaging to TGs
- Experience in on-ground marketing activation efforts in retail service based offerings with innovative marketing practices.
- Managing creative agency deliverables and/or previous work ex in a creative agency
- Managing PR activities, ability to use PR as a lever to position as thought leaders, and acquire customers.
- Understanding and appreciation for Digital mediums as an engagement and customer acquisition mechanism,
- Fluency and ease in managing both the strategic and tactical aspects of consumer centric marketing plans.
- Active and experienced in ATL and BTL activities, Can work as think tank / an Idea factory to promote the brand in Market
Brand Promotion - brand awareness and recall
- Support marketing activation activities
- Create appropriate Social campaigns through digital platforms
- PR and communication management
This position reports directly to Chief Executive Officer (CEO)
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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