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Co-Founder & Director at Maquette Consulting Group
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Head - Market Research - FMCG (8-12 yrs)
We are looking for GM - Market Research for one of our client based in Mumbai. Preference will be given to people working in Research agencies.
Position Summary: The incumbent will be responsible for formulating actionable insights through market research and market intelligence.
Job Responsibilities:
- Responsible for distilling actionable insights using Primary & Secondary research.
- To generate clear and actionable insights for addressing challenges faced by various business units. Significant involvement expected in guiding these business partners to ensure high quality output.
- Proactively monitor Business (Economic / Competitor) landscape so as to formulate strategies that successfully leverage market opportunities.
- Identify & propose researches to Sales and Marketing teams in areas of Segmentation, Targeting and Positioning.
- Should have ability to manage research for Marketing, Communication and Pricing
- Collaborate extensively with New Product Development teams at various stage gates from ideation to final product rollout and commercialization.
- Manage customer Satisfaction studies for various customer and business groups.
- Compile and update Brand Mirrors
Technical/ Functional competencies:
- Proficiency in Consumer Insights (Primary & Secondary Research), Competitive Intelligence. Worked on both Quantitative research & Qualitative research.
- Should possess good knowledge of Statistics, Marketing and Market Research.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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