Head - Market Research & Consumer Insights - Media

Head - Consumer Insights & Intelligence

Location - Bangalore

JOB RESPONSIBILITIES :

- Set up an - Insights & Intelligence Cell

- Build a team to support the insights & intelligence gathering process

- Build a network of agencies to assist in the process of insights and intelligence gathering

- Set up a Social Command Centre, to provide real-time insights to all internal functions

- Establish work processes and two-way information pathways between internal functions

- Develop a demographic snapshot of the consumers - Gather consumer insights - youth/women, urban/rural etc and build detailed profiles of various consumer segments

- Build a library of insights about consumers through proprietary and syndicated research studies

- Marry consumer insights to needs, thereby equipping teams to make customised recommendations to clients

- Organise and/or participate in - Consumer Workshops-, to build relationships and enhance value offering to them

CANDIDATE PROFILE :

- 10-15 years of relevant experience in sectors like FMCG, Telecom, Retail etc.

- MBA in Marketing from a Premier Institute (preferred).

In case you meet the above requirement, you may call Piyush Malik at 9820345980 (Mumbai number), on all days of the week between 10:00 am and 6:00 pm.