Must Haves:  - Work Experience of around 15+ Years experience with 10-12 years marketing in OTC (skin care) category  Roles & Responsibilities:  - Assumes for group of brand responsibility for monitoring all marketing & and branding activities for all brands globally while maintaining brand focus internally & externally.  - Develops the marketing & brand management strategy to support top line & bottom line growth & foray into new segments and innovative products.  - Directs the evaluation of brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.  - Assumes overall responsibility for Brand Activation.  - Ensures coordination with sales department to implement & monitor all marketing initiatives.  - Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.  Strategic:  - Scans the International business environment to explore options for revenue generation from new and existing consumers.  - Drives the formulation of marketing strategy of encompassing all brands.  - Understands the strategic business requirement of the organization based on the organisation growth focus and strategy.  Operational:  - Guides brand & category managers to develop these strategies into detailed marketing plans and executions.  - Supports all international clusters towards ensuring meeting the dynamic consumer needs across all international markets.  - Ensures individual brand focus is maintained through all possible media options and coordinates with Corporate communication to ensure alignment of branding strategy and individual brands.  Financial:  - Develops Annual Plans & Budgeting for the brand and monitors the expenditure.  - Ensures Optimal pricing of products so that the top-line & bottom-line objectives of the brand group are strictly met.  - Strives to increase return on expenditure on advertisement & brand endorsement.

Kolkata

Head - International Marketing - FMCG 

Head - International Marketing - FMCG  ,Job Description for Head - International Marketing - FMCG  in ABC Consultants in  Kolkata for (15-18) years of experience. Apply Now!

Job Description for Head - International Marketing - FMCG  in ABC Consultants in  Kolkata for (15-18) years of experience. Apply Now!