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Co-Founder & CEO at Toran Global
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Head - Digital Marketing - Retail (9-16 yrs)
- Create, develop and implement the digital marketing strategy to meet the needs of the overall business plan.
- Analyze and assess the effectiveness and relevance of existing online marketing and current needs based on emerging trends and market competition
- Develop go-to-market strategy for social media platforms & lead execution through the eCommerce channel.
- Lead evaluation on technology investments for driving social media marketing strategies to determine rate of return.
- Tracking performance of sites to ensure revenue and costs per acquisition, and to ensure delivery of ROI.
- Actively participate in strategic initiatives and special projects when assigned or required.
- Create strong brand identity and enhance brand visibility & presence online.
- Interact with vendors & create communication collaterals relevant to e-marketing.
- Manage and develop websites, online advertising, SEO, to drive website traffic.
- Develop and execute plans to increase page views, unique visitors, dwell time and site stickiness to encourage repeat usage.
- Managing and Monitoring Agency
- Explore new technologies in digital landscape & maximize lead generation opportunities.
- Tracking performance of sites to ensure revenue and costs per acquisition, and to ensure delivery of ROI.
- Conceptualizing and driving digital campaigns to acquire and engage relevant Target Group.
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