Qualification: MBA from a Premium Institute

SKILLS REQUIRED :

- Lead Generation, SMO, Digital Marketing, SEM, Social Media Marketing, SEO, Branding, content creation,

- Digital expertise is a must with someone who understand all aspects of digital marketing and is very hands on with each aspect of lead generation, social media marketing, search etc.

- Purely digital expertise needed (Someone who has scaled up business purely through digital )candidates from digital Agency side or ecommerce / digital brand building background

- He/She should have strong community building experience using digital (ATL/BTL experience will not count)

Preferred industries : Healthcare, FMCG, Food companies, Telecom, Media, Automotive, BFSI, Consumer electronics, Digital marketing agencies etc.

KRA & responsibilities :

- Brand Building & Digital Strategy Develop global and domestic digital strategies including social media, thought leadership, content, viral, affiliate, SEO, rich media demand generation and CRM strategies.

- Create conversion metric strategies, lead generation, social monitoring for D2C, B2C and B2B environments.

- Digital Marketing Experience in all digital touch points to derive measurable results. Hands-on technical experience helps get the most out of every digital channel including mobile/smart phone and strategic media buying.

e-Commerce : Industry expert in lead generation, affiliate marketing, product delivery supply chain management, online portal management, payment gateway management, web server management & new strategic initiatives for e-commerce vertical.

Social Media Management : Experience of social media as a science and how it helps feed one of the basic human need of communication enabling businesses to drive engagements through tools like FB, Twitter, LinkedIn, YouTube. Leverage cost-effective social media tools to reach out to various stakeholders and attract more entrepreneurs and build pipeline for incubation programme.

- Communications strategy: Design and implement an overall integrated communications and brand strategy with consistent, targeted messaging for different audiences, to grow corporate visibility and attract more entrepreneurs and build pipeline for corporate incubation.

- Content plan: Design and implement a content plan for the corporate blog, newsletters and marketing collaterals.

- Media relations: Identifying platforms and partnerships for raising visibility of the organization and incubates by managing relationships with reporters and editors and disseminating relevant stories and information.

Event outreach : Multi-channel outreach for social enterprise events, seeking to attract more entrepreneurs to the events and into pipeline of incubates, and raise awareness about the sector.

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