Consultant at Antal International
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Head - Digital Marketing - eCommerce - Startup - IIM/MDI/XLRI/FMS (6-12 yrs)
Head : Digital Marketing (eCommerce Start up/ Dot Com)
Position : HEAD Digital Marketing
Location : Bangalore
If you live and breathe digital marketing, we want to talk to you. Looking for a Digital Marketing professional to drive, develop, implement, track and optimize the digital marketing campaigns across all digital channels for an e-commerce Start up based in Bangalore
Must Haves :
Years of experience : 6-12 years
Tier 1 Institute (IIMs, MICA, N.M.I.M.S., J.B.I.M.S, FMS, SP JAIN, MDI, XLRI) with consumer marketing experience
- A digital marketing professional, or internet marketing specialist, who would be responsible for developing the strategy used in marketing a company's product online, utilizing such techniques in the field as social media, Web analytics, e-mail marketing and search engine optimization, among others.
- He/She may put together various online promotions and e-mailing campaigns to get the company's message out, as well as perform consumer research to discover other ways of reaching customers via the Internet.
- The role demands undivided attention and supremacy in go to market strategy planning and execution on digital platform.
- The person should have a proven track record for online marketing, go to market strategy, creating viral marketing strategy and social media.
- Must have deep understanding of online marketing tools, analytics and strategy.
Brief Job Description :
- Overall ownership of digital marketing strategy planning and execution
- Deep understanding of eCommerce and mCommerce marketing
- Defining the marketing funnel for digital media and identifying the best engagements
- Managing SEO, SEM, Social Media, Blogging, Content Marketing, Viral marketing strategies
- Devise strategies to drive online traffic to the company website
- Track conversion rates and make improvements
- Develop and manage Online marketing campaigns
- Utilising a range of techniques including paid search, SEO and PPC/ Affiliate etc to lure online traffic
- Oversee the social media strategy & content for the business
- Work closely with other team like products, design, IT to improve the overall usability, design, content and conversion
- Responsible for planning and budgetary control of all marketing effort
- Evaluate customer research, market conditions and competitor data closely
- Review new technologies and keep the company at the forefront of developments in Digital marketing
- Responsible for branding, increase brand awareness, reinforce brand image
Scarlet D'souza
Antal International
Tel: +91 22 40634917
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