Head - Digital Marketing - eCommerce/BFSI

Head - Digital Marketing

- Define the Marketing strategy working closely with various teams and agencies

- Develop a comprehensive Digital Marketing plan covering the website revamp, SEO, E-DM, SMS, social media seeding, influencing via bloggers.

- Mobility marketing strategy, Mobile Apps etc.

- Generating leads using website and other free modes of acquisition

- Take primary responsibility for driving KSEC website content and quality. Relentlessly pursue stakeholders to continuously create better customer engagement

- Continuously spot opportunities to drive positive customer scores by frequently publicizing positive news using digital communication channels (social media seeding, twitter feeds, you tube videos, slide-share, online articles etc.)

- Keep abreast of current and upcoming developments in the digital world, which can exploit to gain first-mover advantage

- Explore partnership opportunities with 3rd party online players with clear objective to deliver one or more of the key objectives - New Customer Acquisition, Existing Customer Engagement and Product Usage Brand perception

- Agency Co-ordination and liaison

- Initiate customer surveys and engagement programs

- Oversee customer support and service experience

- Comply with & ensure compliance with all relevant Operational Risk and Compliance related Policies and procedures, covering regulatory, business and group requirements

Job Specifications :

- Strong expertise in consumer digital marketing with expertise in SEM, SEO, Social Media, ORM, Mobile and other Web 2.0 services

- Financial services experience and business knowledge are a plus, but not a must

- Ability to have a deep understanding of business dynamics, profitability and growth drivers

- Leadership skills to collaborate with diversely-skilled teams to achieve business outcomes

- Entrepreneurial with very a strong results orientation focus

- Creative thinker & executor with attention to detail

- Experience in building & leveraging mobile / online alliance partnerships is a definite advantage

- MBA preferable

- Work experience of 10+ years with a considerable amount of time spent with mobile/web technologies

- Managing customer service & support desk

- We would want candidates from eCommerce Industry.