Head - Digital Marketing/Analytics & Retention - Apparel

Job Description- Exposure in Apparel space mandatory !

Build detailed road-maps for each channel outlining initiatives, milestones, enablers and dependencies to scale them and also bring about efficiency improvements

Hire and grow teams that are best equipped to handle the channels given the dynamic and fast-growth nature of the business

Good understanding of search as well as solid business understanding and ability to marry the two to come up with right strategies and priorities to support the need of the business, retention & analytics !

Actively participate in recruitment, regularly represent the team during reviews with senior leadership and act as a POC for one category to guide them to build their overall marketing plan

Work closely with engineering teams as well as WW team to leverage technology to build sustainable competitive advantage over other competitors

Bring about a - SEO First- culture within the organization & create awareness of how category teams can best leverage paid search to grow their business

Drive change within the organization and put in place right processes for the growth of the channels by working closely and enabling / educating relevant teams (retail, technology etc.)

Work with senior leadership (head of businesses) and regularly report on progress made

Course-correct if needed basis developments in external environment (updates to algorithms, learnings from competition etc.) and also changes in business priorities

Basic Qualifications

9-14+ years of relevant work experience in marketing (apparel/fashion companies- women only apparel brands preferred)

Ability to execute wide-variety of marketing programs from demand generation and customer acquisition.

Feel at home in an agile environment - and be able to constantly straddle between strategy and execution as needed

Strong project management skills, creative thinking and analytical ability

Proven success developing business, marketing planning/analysis, opportunity identification and optimizing marketing investment

Motivated self-starter who thrives on working in complex and challenging environments of a rapidly evolving business