Head Digital  One of the leading financial service companies (General Insurance)  Mumbai  Description :  One of the leading Financial service companies (General Insurance) in India is seeking a Head Digital  Role :  - The role holder will have end-to-end ownership and visibility with a new entrant in the growing Insurance industry in India   - The Head Digital will own the performance running of marketing programs and building intelligent products that get customers and keep them coming back.   - The role holder will lead a team to devise and execute digital marketing strategies to acquire new customers to the platform.  Key Responsibilities :   - To own the P&L for Digital Channels   - To develop customer acquisition road map across digital channels including strategy, processes and tools   - To work with product teams to prioritize features that help drive new customers to the platform   - To continuously test new channels of acquisition by prioritizing experiments and rigorous testing   - To be responsible to grow and maintain reporting infrastructure, including performance tracking and forecasting   - To be hands-on execution expert in mobile marketing, and work closely with the product and technical teams to improve the product experience for first time customers.   - To collaborate with Indian & global online acquisition partners to build world-class practices   - To be the catalyst of disruption in the Insurance industry with respect to digital business   - To do a quantitative & qualitative analysis to justify proposed actions & contingencies  - To be responsible for real-time performance optimization of results and managing significant advertising budget ($Xmm/month spend)   - To be able to prioritize activities effectively; focus on critical few, communicates and aligns conflicting priorities & proposes solutions   - To be able to use his/her online acquisition expertise (search, programmatic, content) tactics and best practices, include leveraging customer insights to drive web sales channel growth experience building in-house tools a plus   The Candidate :  - Knowledge and domain expert with solid online acquisition experience (8+ years relevant experience)   - Experienced people manager (5+ year's people management experience).   - Proven experience defining and executing long term mobile marketing (acquisition/engagement) programs   - Experience computing CAC, LTV and marketing ROI metrics   - Experience with A/B and multivariate testing   - Needs to be Data Driven, Innovative and Efficient   - Proven knowledge and expertise in online acquisition  - Knowledge and experience with Google and Facebook advertising products   - Last but not the least, understanding of the latest technology trends and their application to real-life business situations  Consultants Name - Rajbir Singh

Mumbai

Head - Digital - General Insurance - Financial Service Firm 

Head - Digital - General Insurance - Financial Service Firm  ,Job Description for Head - Digital - General Insurance - Financial Service Firm  in Altor Executive Search in  Mumbai for (8-12) years of experience. Apply Now!

Job Description for Head - Digital - General Insurance - Financial Service Firm  in Altor Executive Search in  Mumbai for (8-12) years of experience. Apply Now!