Head/DGM/Sr Manager - Marketing - Telecom

DGM /Senior Manager - Marketing

Company: Telecom

Location: Cochin / Chennai

- We are looking for an excellent resource MBA from a reputed B-School

- Annual CTC is Open & Negotiable for the right fit

Work Experience: Post MBA must be 8+ years

Notice Period: 1 Month

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Job Description:

- Understanding and maximizing revenue from the customer using the customer life cycle based approach.

- Creating varied benefit based products basis customers' behavior for stages varying from Acquisition to Inactivity.

- Products tracked in parallel to maximize efficiency across communication platforms, therefore maximizing product based revenue.

- Identify the revenue enhancement opportunities & design product, which will meet KPIs

- Constant tracking of customer usage behavior post adoption

- Segment wise customer behavior analysis

- Analyzing Competitors strength and weaknesses , thus devising plans & strategizing accordingly

- Managing Revenues and Health across Active/ Potential Inactive and Inactive Customers based on ‘Age on Network’ and ARPU Potential for Value Extraction- Conceptualizing and Implementing Products, Programs and designing segmented and targeted campaigns that delivered positive ROI.

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