Head - Customer Lifecycle & Value Management - Telecom

IF YOU ARE OPEN TO WORK

1. ANY LOCATION

2. HAVE TELECOM INDUSTRY BACKGROUND CURRENT OR RECENT PAST

3. HAVE EXPERIENCE IN PRODUCT, MARKETING, CLM, U&R

4. LED A TEAM

5 GOOD ANALYTICAL SKILLS

6 UNDERSTANDING OF DEVICE AND MARKET SEGMENTATION

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Analyze customer base and identify revenue generating opportunities

Identification and sizing of target segments across circle and devise strategies & programs to target the same. . Managing customer value across his lifecycle through product and pricing interventions

Carry out all activities like making & offering new tariffs and schemes, customer promotion, new products

Usage Enhancement strategy & programs - Repeat cash ins (RCI),customer transaction volume & value, diversity of transaction

Drive Customer Retention - REC base inactivity & win back programs

Create, manage, execute the Customer lifecycle Management to ensure segmented promotions are done on a regular basis

Maintain Market Insights across various parameters.

Business & Revenue Planning.

Develop reporting and metrics to understand overall customer retention/repeat behavior across key segments

Refine segments, promotions and campaigns based on evaluation of campaign conversion, customer retention, customer cross-sell, campaign dilution and campaign ROI

Work Closely with CSD to profile, retain and drive these customers thru to a more profitable experience

Monitor the competitive landscape, testing new approaches and adopting best-practice strategies

Decrease the contribution of inactive users in the network

Monitor customer acquisition costs & acquisition revenues.

Delivery of world class customer service at all touch points.