Position Summary :   Responsible for Incremental revenues through Revenue Planning, Usage Enhancement (Cross Sell Upsell), Retention activities, Consumer Insights & Advance Analytics, Management Dash boarding, Campaign Management, Strategizing CSD including Service Marketing and maximizing 'Customer Lifecycle Value'  Key Result Areas :   - High value segment\subs\revenue growth\ downgrade  - Win back \days of silence  - Mass market CLM penetration  - Consumption  - ARPU  - No of active days  - Insights-knowledge sharing & best practices  Responsible for :   - Segmentation design  - Offer principle\design  - Measurement  - Campaign design and implementation  - Data modelling and predictive analysis  - Insights  - Incremental Revenues through Cross Sell Upsell and reducing Churn as per agreed AOP  - Business Monitoring & Trending using Reporting and Management Dashboarding  - Developing Hub/circle specific pro-active Insights into 'Consumer Behavior' using BI, CRM & Campaign Management. These insights may be cutting across all Marketing verticals and could be in the form of static high-level analysis or towards a new product Idea or a revenue enhancement approach or a follow-up analysis post a new launch.  - To ensure higher up sell efficiency with sharper targeting, faster campaign creation and execution allowing higher throughput / time saving and systematic tracking of campaigns enabling precise customer profiling and improved target selection  - Business SPOC for all National Initiatives pertaining to BI & Campaign Management platform/capability development, Functionality/platform rollout, Circle user Training, Operational consistency etc  - Customer Retention and maximise 'Customer Life Cycle Value'   - CSD policy strategising including service marketing, Campaign management and retention execution is CRM responsibility however backend and Service marketing execution would remain CSD responsibility  - Development of Budgets and Revenue plan. Developing contingency plans in case any revenue / items are not on track.

Delhi NCR

Others

Head - Customer Lifecycle Management - Telecom 

Head - Customer Lifecycle Management - Telecom  ,Job Description for Head - Customer Lifecycle Management - Telecom  in Symmetrical Global Research in  Delhi NCR Others for (10-15) years of experience. Apply Now!

Job Description for Head - Customer Lifecycle Management - Telecom  in Symmetrical Global Research in  Delhi NCR Others for (10-15) years of experience. Apply Now!