Recruiter at Maxus Global Solutions
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Head - CRM - SMD (11-12 yrs)
a) Reader Engagement Activities - The objective is to ensure reader sees a benefit in Company beyond news. Reader should clearly be able to save Rs 100/- Rs 200/- from Company using various Company's initiatives.
- Mass engagement drives
- Coupon Models
- Scheme Management & Effectiveness
b) Trade Engagement Activities - To help trade recommendation for the company, thereby improving the brand perception amongst vendors/agents.
- Various trade schemes/effectiveness
- Trade Engagement Initiatives such as Insurance, Discounts, Automation etc
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