Looking for Head of Content Research for ecommerce startup ventured by The Hindu Group  Position Summary - Role reports to CMO  - The Head of Content & Research oversees all marketing content initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and positive customer behavior.  The position collaborates with PR, communications, marketing, customer service and HR to help define both the brand story and the story as interpreted by the customer  - The job of Head of Content and Research is to think like a publisher/journalist, leading the development of content initiatives in all forms to drive new and current business.  This includes :  - Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video,print and in-person.  - Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, and the development of a functional content calendar in line with the strategy.  - Identify trends in real estate and anchor a significant percentage of content around real estate insights. This will require familiarity with numerical methods and ability to define research topics and deliver them.  - Incorporate research calendar into the content calendar. Execute to the research calendar.  - Hiring and managing the deliverables of writers, editors, content strategists and potentially data analysts / researchers.  - Developing guidelines, style guides, standards, systems and best practices (both human and technological) for content creation/curation and distribution.  - Integration of content activities within traditional marketing campaigns.  - Work closely with designers / design team on all creative and branding initiatives to ensure a consistent message across channels.  Experience and Education Required :  - Bachelor's degree in English, Journalism, Public Relations or related communications field. MBA in marketing and experience in real estate a plus.  - 9 - 12 years of experience as a respected leader in multichannel content creation (publishing, journalism, etc.).  - Experience with creating compelling messages for different target demographics.  - Expertise in major business software applications (Adobe Creative Suite, Microsoft Office, etc.).  - Audience development and subscription strategies experience a plus

Bangalore

Head - Content & Research - eCommerce Startup 

Head - Content & Research - eCommerce Startup  ,Job Description for Head - Content & Research - eCommerce Startup  in Zyoin in  Bangalore for (9-12) years of experience. Apply Now!

Job Description for Head - Content & Research - eCommerce Startup  in Zyoin in  Bangalore for (9-12) years of experience. Apply Now!