Head - Consumer & Trade Marketing - FMCG Conglomerate

Hiring for a Head - Consumer & Trade Marketing position with a leading FMCG conglomerate. Candidates having 8-14 years experience in Trade/Consumer/Field marketing need apply.

Job Role :

- To strategize, develop and drive excellence in in-store execution across retail/ key accounts with the help of marketing initiatives.

- Work closely with various agencies on events planning, conceptualization and participation.

- Drive through the HoReCa team on initiatives and activations to build on the brand visibility and experience.

- It would also encompass dealing with agencies on trade hardware development and management, events management agencies and the likes as well.

- Responsible for execution of and driving National Campaign and its objectives regionally through the Field Marketing Team.

- Will be accountable for the BTL strategy and communication.

- Drive and increase each brands visibility, increase brand touch points and experience regionally.

- Responsible for building the trade marketing initiatives, asset management (Visicoolers and Vending Machines).

- Will drive region wise brand specific marketing plans across festivals, key events and other similar opportunities to drive marketing objectives.

- Shall be responsible for On premise and Off premise activation and various initiatives that shall be executed basis brand objectives in close coordination with the marketing and sales team.

- Roll out the plans and execution across the regions to build Top of Mind Recall, drive visibility and build the overall brand touch points and experience through the regional teams

- Execute the BTL objectives effectively through successful implementation with the regional teams.

- Deployment and management of trade assets; planning the sourcing and management of the same.

- Offline/ Consumer activation with adherence to brand objectives, planned touch points (consumers connected/ converted, spends management, spread and frequency of activation) and finally impact of activation on brand awareness and brand building.