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Head - Brand & Promotions - Cements/Construction Material (15-20 yrs)
Discipline: Marketing
Subsector: Brand / Product Management
Location: Mumbai
About our Client: Our client is a MNC in cements/ construction material with Indian operations of above 14000 crores. The business is in a phase of transformation, driven by strategic vision from the top management.
Job Description:
- Strengthen brand health
- Drive brand preference and purchase among end consumers.
- Drive brand visibility on mass media through ATL communication & other relevant channels.
- Develop & execute outdoor visibility initiatives.
- Identify disruptive and clutter breaking means of reaching out to consumers
- Ensure that the Brand values guide all the design of all activation and engagement programs targeting key influencer's and intermediaries.
- Understand needs, attitudes & choice drivers of consumers & intermediaries/influencer's.
- Developing a robust portfolio strategy aimed at maximizing share of the construction pie.
- Working closely with state level teams to ensure alignment between central strategy and state-level marketing plans.
- Lead the relationship with external agency partners (communication, research, media)
- Planning marketing calendar in line with brand objectives & budgets.
The Successful Candidate:
- The candidate must be an MBA with a minimum of 15 years experience in a manufacturing set up.
- Candidates from an FMCG/Retail background would also be preferred.
What's on Offer: A chance to work with the Industry's leading brand that offers great growth prospects and competitive pay.
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