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HR at Link Management Solutions Pvt. Ltd.

Last Login: 20 February 2023

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474067

Head - Brand Marketing - Real Estate - IIM/ISB/XLRI/FMS/MDI

8 - 13 Years.Mumbai
Posted 6 years ago
Posted 6 years ago

We have an opening with one of our client a Leading real estate company ( No. 1 at Mumbai) at Mumbai looking for a Head of Brand Marketing on VP Level directly reporting to CMO.

We are looking for the profile from Premium college between the batch 2004 - 2009 only and have minimum experience of 8 year in Brand Marketing only - preferably from FMCG / FMCD Beverages or E- Commerce back ground. the detailed JD as below

The incumbent will be responsible for a brand category, of which one brand will be the most prestigious and amongst the top 3 brands from a revenue perspective in the overall portfolio. Additionally she/he will be given a - horizontal- responsibility within 3-4 months of coming on board.

She / He will drive the P&L for the brand/s alongside the thinking on brand planning, consumer initiatives, consumer insights & market intelligence, business model, and budget management across the various geographies nationally and internationally. Additionally as a key business stakeholder the incumbent will also be the repository of learning for future opportunities, on which the business will lean for development of business strategies.

Responsibilities

- Lead the thinking on overall strategy, business model, consumer initiatives, brand planning, and budget management across the various geographies & categories. Lead the innovation & launch agenda across brands and segments as well as future hunting grounds.

- Lead the concept development process for each of the segments.

- Manage the brand communication and product strategy from inception to delivery of the brand and ensure that each brand measures up to the overall consumer positioning and segment goals.

- Lead commercialization and revenue generation of new and ongoing brands.

- Focus on multiple channels for marketing including new media/ social media etc.

- Organize promotional events within budgetary allocations.

- Handle appropriate media selection for advertising new product launch campaigns.

- Manage the brand communication mix and handle the ATL/BTL promotional activities for the segment.

- Develop annual and project specific brand promotion plans and handle participation at various events.

The Person

- She / He would be an MBA from a top notch business school with 10+ years of extensive track record and achievement with an exceptional level of understanding in marketing.

- The incumbent should have proven track record of working on luxury brands/categories which are super-premium & price agnostic and have found preference with consumer's basis its ability to create desirability and affinity.

- Preferred candidate should have a sound understanding of the luxury category (services or products).

- The right candidate will be flexible, and an action & result oriented self-starter.

- An independent thinker with the conviction and entrepreneurial spirit to manage the function and business in a hands-on manner and the ability to work in a fluid and rapidly changing environment would be an asset.

- Should have a strategic approach with the ability to see the - big picture- and interpret environmental and organizational changes and their impact on the organization.

- Exposure to managing & maintaining relationship with top - management in current role should be there.

- The ability to navigate through key stakeholders within the organization will be necessary for success and traction.

if you are looking for a Job change Please share your resume or call me at 9213229721

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Posted By

user_img

HR

HR at Link Management Solutions Pvt. Ltd.

Last Login: 20 February 2023

8831

JOB VIEWS

176

APPLICATIONS

25

RECRUITER ACTIONS

Job Code

474067

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