Senior VP - Search & Consulting at TMI Network
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Head - Brand Marketing - BFSI (12-20 yrs)
One of the top banks in India is looking for a person to head Brand Marketing part. This person will report to Sr. VP and Head - Marketing & Communications and will be at the level of Vice President. The main attributes that we are looking at the person are:
- He/ She should be from media / Brand management / product management function from a large media house / brand consultancy / FMCG or consumer durables/ BFSI sector
- Understand science of brand building and should have demonstrated success in by building a brand / brand extension from scratch for the earlier employer
- Should be able to drive consumer insights / market insights / Brand thoughts in rapidly changing banking world
- Should have understanding of brand calendar / brand planning and should be able to work with outside partners in media and advertising
Top KRAs & KPIs
Brand Planning
Creative campaign creation and end to end execution capability for the entire campaign
Media Planning & research of campaign performance
Technical / Domain Competencies Required
Knowledge of brand and media space
Working with creative / advertising agencies for campaign and strategic planning for the same
Must be familiar with latest trends in advertising, social media, technology and banking domain
- Graduate in any discipline with minimum 50% marks
- MBA from a reputed Institute (preferably in marketing)
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