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16/01 Dickson Pereira
CEO at Exceed Consulting

Views:7342 Applications:388 Rec. Actions:Recruiter Actions:60

Head - Brand - FMCG/Telecom/BFSI (15-20 yrs)

Mumbai Job Code: 188244

Experience:

MBA - Marketing from a reputed institute with 15 - 20 years of relevant work experience and proven track record of creating mega-brands in Indian and Global markets.

- The incumbent should have handled large marketing budgets, a savvy marketeer with a blend of traditional branding and new age marketing.

- Experience in the Telecom Industry will be an advantage though not a limitation.

Responsibilities:

- Functional Head for Brand & Marketing Communications for the organisation, the incumbent would be a Brand Custodian.

- Responsible for Brand strategy, Positioning, Insight, Innovation and Communication.

- Responsible for growing turnover, market share and profitability.

- Conceive, Design and launch innovate marketing strategies to enhance brand equity.

- Leverage consumer insight to create Innovation, Brand development activities, Digital Marketing and social media.

- Create Brand guidelines, framework and ensure compliance.

- Brand Management with special skills on brand architecture, brand designs, brand design and brand compliance frameworks

- Marketing Management with special skills on product propositions, creative development, advertising agency management, marketing budgets planning & monitoring, event management and 360 degree market activation

- Clarity on understanding of Business requirement & deployment accordingly.

- Develop objective to attain the maximum mileage in visibility at least cost.

- Take ownership for the task, act decisively to achieve results and lead from the front.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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