Head - Activation - Radio Business/Media

Required: Head: Activation for the Radio Business based in Mumbai.

(People with relevant experience in Brand Activation in Radio / Media only need to apply.

Job Description:

- Ideating and executing activities in various touch points such as malls, multiplexes, petrol pumps, residential buildings, corporate, exhibitions, retail outlets etc to create brand awareness and generate quality leads which eventually leads to sales.

- Planning and preparing the Annual Marketing budget as per the budget set.

- Develop and create partnerships with vendors and agencies to ensure timely execution of activities with the least possible cost.

- Design and manage BTL and ATL plans taking into account the TG and requirements for generating sales.

- Ideating, planning and execution of on-ground activities. Involved in every aspect from ideation till execution.

- Creation and execution of SMS and email campaigns so as to reach out to the right TG in a cost effective manner.

- Doing barter tie-ups in various touch points in order to generate good quantity and quality data base which leads to sales conversion

- Responsible to drive, strategize and execute marketing activities which will help in generating quality leads for the company which in turn will create members for the company.

- Strong relationship with various malls, corporate, retail outlets, multiplexes, schools etc and building strong vendor base across Pan India for execution of on-ground activities.

- Responsible for making business plan month on month for marketing activities which are paid as well as barter and focusing on doing tie-ups across various touch points.

- Monitoring and ensuring that all marketing activities are in sync and preparing and analysis of effectiveness of marketing activities and cost per sale.

- Doing micro analysis of amount being spend and ROI.