Job Summary:

Responsible for:

- All Marketing, Consumer, Distribution and Product research

- Build and support a culture of data / research insights based decision making

- Study Industry forecasts and macro trends impacting the Insurance sector

- Strategic insights into business planning

- Team, agency and process management

Key tasks & responsibilities:

- Identify & fulfill research needs in Marketing, Consumer, Distribution & Product functions

- Drive a culture of research among internal departments

- Creating awareness and need for new research

- Define clear research objectives and share with stakeholders for approvals

- Share research findings with stakeholders and help derive the plausible next steps

- Using insights from research into strategic decision making

Manage deliver of Continuous (ongoing studies) & Adhoc studies:

- Ensure quality & timely completion of all tracking studies for all the departments (Ad and Brand Track, PR Track, Mystery studies, Branch audit, VoC studies)

- Delivering quality research data within TAT to the end department

- Ensure Quality and timely completion of all the ad-hoc studies for all the departments internally (Concept, Script testing for Marketing and communication team, Pre-post Campaign, Advert testing, Other Ad-hoc Qualitative/ Quantitative studies for Operations, Distribution & Product teams)

Industry trends and forecasts:

- Understand macro trends across the financial sector thus giving insights for development of new marketing / product concepts

- Understand the key factors impacting the Industry & various players

- Undertake research programs either independently or in association with the financial sector (syndicated)

Managing the Research agencies:

- Identify suitable agencies based on research requirements

- Help the agency in understanding HDFCSL's objectives from the research and if necessary take steps to educate the researchers to ensure top quality of output

- Monitor TATs & quality for the research activity

- Work with the Research Agency in arriving at quality outputs (Toplines / presentations) in line with the research brief

- Do efficient Vendor management (ensure best value for money for the organization by creating an understanding of category requirements, challenges faced by us, for a better solution to be derived)

Managing process, compliance & audit requirements:

- Ensure all other external and internal research related processes are in line with guidelines / processes

- Publish a research calendar, budget management, support audits & compliance measures

Team management:

- Build training & development calendar for self & team members, hand hold individuals / teams on studies

- Attend adequate training programs

Competencies / skills required:

Function / role related:

- Domain Knowledge

- Customer Orientation

- Business Perspective / Strategic Thinking

- Leadership

- Creativity & Innovation

- Execution

- Influencing

- Decision Making

- Drive

- Collaboration

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