HDFC Bank - Merchant Relationship Manager - eCommerce Domain

The Merchants are now requiring eCommerce solution and the market growing rapidly. To bring payment solutions to the merchant and on board to them to the eCommerce platform, a team is required to reach out and cater to the demand.

- Achieve Volume and market share

- Increase sales of our product in the right segment

- Activation and integration of the product

- Retention of the merchants

- Increasing penetration of bank products through cross sell

- Risk monitoring and compliance adherence by the merchant

- Channel Management and training of bank staff across different functions of the channel

PRINCIPLE ACCOUNTABILITIES :

List the expected end results that must be achieved in order to fulfill your job purpose and the activities that help in achieving these results.

EXPECTED END RESULTS MAJOR ACTIVITIES :

- Increase Credit and Debit card volumes through the merchant. Maximise Bank's share. Signing new Reln for Ecommerce directly or through team

- Profitability of the Reln Portfolio management - Ensuring maximum share of volumes comes to the bank. Retaining the merchants to avoid competition poaching banks merchants.

- Improvement Current account balances Joint efforts with Branches to ensure products and services are offered.

- Improvement of Bank product holding - CA/SA / Asset products Cross sell of bank products

- Increase in market share and product penetration Managing Channels - Branch, CBG, FIG, ECG, others

- Protecting the merchant and bank from malpractise Managing risk and compliance

- Increase in number of leads and conversion Training of bank staff of basic nature of the product.

- Retention of the client Training merchants staff ie Govt bodies / Educational institutes.

DIMENSIONS :

Revenue : Ensure profitability (Interchange and Fee) of the every reln by charging the right price to the merchants.

Volume : Ensure that the volume targets for the year are met. Has to deliver minimum 25cr to 50 crs of Ecom volume annually.

New Sourcing : To deliver on the targets set. Sourcing from the right segment to increase. Has to deliver minimum 50 New sign up annually on Ecom platform.

New Product offers : offer products which are launched time to time. Ie Wallet etc

Portfolio management : Activating and retaining the merchants.

Current Account and float : Meet the CA and Float targets set.

Cross sell : Ensure bank products like SA, FD, Salary, Net banking, etc are given to the merchants.

Risk Management and Compliance : Ensure that the merchant is meeting the guidelines prescribed by the bank.

Description of the Relationships and Roles :

- The position holds working relationships within the company.

- Engagement with product team and tech to ensure client requirement are met

- PG Integration teams to ensure merchants vendors are able to configure their systems

- Service team to ensure our merchants is able to resolve issues

- Operations team to ensure seamless release of TID / Other products and activating them

- Risk team to ensure fraud controls are in place and monitored

- Channels of bank like Branch, CBG, FIG, WBO, IFG etc to ensure their customers get the product and services.

- Finance dept to ensure monies are available for bidding for tenders

- Marketing team to ensure joint meets with banks and start ups and done.

- Product and portfolio teams of issuance and acquiring to ensure issuance offers are done to promote business and visibility.

EDUCATIONAL QUALIFICATIONS :

- Graduation in Engineering or computer science and Post-graduation in Marketing (MBA)

- Qualifications in project management related assignments

RELEVANT EXPERIENCE: :

Minimum experience of 3 -5 years of sales and portfolio management.

- Exposure to sales in corporates or concept selling.

- Managing Reln across senior levels of the Orgn.

- Team management is an added advantage.

- Understanding of MS office and systems is a must.

- Exposure in project / Category / product management

- Exposure in managing govt bodies

- Exposure to manage multiple teams across different functions

PERSONAL CHARACTERISTICS & BEHAVIOURS:

- High level of confidence and communication skill: The role requires pitching the product to senior officials in corporates of government bodies. Especially in upcountry.

- Ability to influence and convince senior officials and product teams and share technology aspects and get their support.

- High Energy levels : The role involves direct selling and managing channels

- Multi-tasking: Ability to drive different assignments / tasks across one or different merchants across channels.

- Analytical skills and logical reasoning

Salary Offered : 6 - 9 LPA