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HR Manager at Retail
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Growth Hacker - Online/Internet (5-10 yrs)
Growth Hacker
Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business. Growth hackers are marketers, engineers and product managers that specifically focus on building and engaging the user base of a business. Growth hackers often focus on low-cost alternatives to traditional marketing, e.g. using social media, viral marketing or targeted advertising.
Key responsibilities will be to -
- Create marketing roadmap in line with the marketing strategy and brand vision
- Oversee social media activities and align it to the marketing plan
- Create advertisement campaigns and constantly tweak them to improve results.
- Oversee and manage organic growth of the company in coordination with the SEO, content and design teams
- Create advertising campaigns and monitor their performance on a regular basis
- Create the content and design road map according to marketing and social media strategy
- Work with design and content team to ensure that these plans are translated into real action.
- Align and manage tasks for all key stakeholders and ensure that business runs smoothly
- Keep a hawk eye on the beverage industry and its marketing landscape, competitors and our own customers actions and feedback
- Create and share regular reports on business performance, marketing performance, sales etc.
- Constantly analyse customer activity on the website and conduct AB testing for increasing sales leading to increased market share
- Constantly work towards better User experience and create PRD, Wireframes and other documents.
- Work with design and content teams to translate these into real product and features
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